Addis Adventures
Brand Identity Design, Website - 2018
Addis Adventures is a tour and travel company based in Addis Ababa that seeks to give tourists intimate and exciting experiences in cities all over Africa.
Old logo of Addis Adventures and inspiration images
We took inspiration from the current logo they had to create a visual system. The arrows say adventure, movement, compass and navigation. It all had to do with going somewhere from where you are. It was a gold mine.
New logo
Brand stationery
Parallax effect in website
The arrows applied to social media marketing create a recognizable feel

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