![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/7e49b9c2-d90a-41b3-b168-eaf0c2a3837c_rw_1920.png?h=c07a775306a443984d38654e11b5f1a9)
Addis Adventures
Brand Identity Design, Website - 2018
Addis Adventures is a tour and travel company based in Addis Ababa that seeks to give tourists intimate and exciting experiences in cities all over Africa.
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/653fe9e7-648e-495f-8aa4-4a6099fddbc5_rw_1920.png?h=3ab36b605d7ed5bba2674523e6c646a9)
Old logo of Addis Adventures and inspiration images
We took inspiration from the current logo they had to create a visual system. The arrows say adventure, movement, compass and navigation. It all had to do with going somewhere from where you are. It was a gold mine.
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/32921daa-65bd-44d2-863e-9a2187255f93_rw_1920.png?h=5ebe02d567eb69ef32c2e8434097b218)
New logo
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/ebb7d0b0-f162-4d96-8d7f-2d1df1825642_rw_1920.jpg?h=d0577190634c691724ff3b1092273aa9)
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/335b9de2-fc5a-490c-a28f-a550e2a2784c_rw_3840.jpg?h=1eb642302c48a4fa4a5ff0569ba6e6b2)
Brand stationery
Website
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/c942d683-6fbd-4276-b9ec-07f6954f83b7_rw_1920.jpg?h=72933824294912f873a66c4d5f822430)
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/f45772b9-4033-4928-a4d2-800f2d3a7963_rw_1920.jpg?h=75569855c002cf89e8db732e92c8e9b7)
The arrows applied to social media marketing create a recognizable feel
![](https://cdn.myportfolio.com/77a79cf7-544a-48e0-b1d8-ed14df9b7deb/90d62b2c-e499-49ad-9bb5-ce87315ea205_rw_3840.png?h=79f6f0af21a5d7f926647cc88bf37a50)