ENQU – ዕንቁ ሸመታ ፌስት
Event Branding, 360 Campaign
In 2025, a bold idea emerged: bring over 150 high-quality Ethiopian small enterprises into one unified national marketplace — not as a scattered trade fair, but as a curated, high-value SALE experience.
The result was ENQU – ዕንቁ ሸመታ ፌስት.
Bete-Semay Creative Media was entrusted with building the entire brand from the ground up — from naming and identity to national campaign rollout, influencer strategy, video production, and on-site design execution.
Building the Identity
The visual system had to balance three forces: Cultural, Festive, Modern
Green and yellow formed the primary color system — vibrant and energetic — while red was introduced as an accent to signal SALE urgency and movement. The result was a visual language that felt celebratory without losing credibility. The system needed to speak to: young social lifestyle-driven women, family-centered mothers, government professionals and media and development partners
Participating bazaars foam board signs
Event entrance welcome arch
Unified Experience
ENQU was not positioned as a conventional trade fair. It was designed as an experience.
We developed: Stage backdrops and main signage, Vendor booth branding consistency, Directional signage, Promotional SALE graphics, Photo moments for social sharing, On-site print materials.
Every visual touchpoint reinforced the message.
Campaign Strategy
To ensure cultural relevance, we designed an influencer-led rollout strategy.
We managed full influencer coordination and production, with Mekdi (@medkiyeee) positioned as the primary campaign face. She embodied the modern Ethiopian woman ENQU was speaking to — confident, expressive, and socially engaged.
We art-directed and produced a custom campaign photoshoot specifically for ENQU. These visuals were not casual influencer content; they were brand-aligned assets created for: Paid social advertising, Posters and digital banners, Teaser campaigns, Countdown creatives with Instagram and TikTok rollout.
The result was visual consistency with authentic social amplification.
TV Commercial
To unify audiences, we developed and produced a 1-minute TV commercial. The film combined energy and warmth — capturing both young shoppers and families in a vibrant bazaar atmosphere.
Social Media Ad Videos
Watch TikTok Ad 1 and (the viral) TikTok Ad 2.
City Screen Ads
Placed at Rwanda street, Meskel Square and on Snap Plaza.
City screen ad (motion graphics)
Digital Rollout & Management
Beyond creative production, we managed: Teaser content, Social media campaign deployment, Paid advertising direction, Countdown assets and Platform-specific creative variations.
Event Recap and Photography
Credits
Agency: Bete-Semay Creative Media
Motion Graphics: Eyuel Zerabruk
Project Manager and Video Director: Yodahe Abebe
Graphic Designer: Samuel Liknew
Copywriter: Mallo
Video Crew Lead: Yacob Tariku
Creative Director: Addismiraph Abebe
Motion Graphics: Eyuel Zerabruk
Project Manager and Video Director: Yodahe Abebe
Graphic Designer: Samuel Liknew
Copywriter: Mallo
Video Crew Lead: Yacob Tariku
Creative Director: Addismiraph Abebe
